My daughter Claire brought these short videos (takes five minutes total to watch the first three) to my attention last night. They seem to be what we are aiming for in terms of creating change through the social web, AND what I am aiming for personally-- rethinking basic assumptions and basic constructs in order to achieve better results.
http://www.thefuntheory.com/
These turn out to be sponsored by Volkswagon, which is in perfect alignment with their branding. Pretty sharp.
Lines up nicely with Gifford's happo/dammo theories too.
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