I crystallized this subtitle for my beat blog last week, and as several days have passed I realize how much I like it and how well it fits what I do naturally. When I enter the line into Google, my name and twitter account are the only perfect-fit results. Which is cool. So I'm now wondering how to "own" this line more effectively as I begin to grasp its implications for branding and supporting the kind of future I would enjoy creating.
Any ideas? Seems like a long URL... rethinkingtheworldcollaboratively.com
Hmmm.
In terms of the plastics/ reusable secondary packaging beat aspect, I am researching this subject intensively for my marketing project already, and now as I rethink (hah!) the direction of the blog, I am wondering if it would be ok to stick to a broader beat more in line with the subtitle. I'm interested in sharing IDEAS more than anything. This is where things get fun. Especially if people will really play with me here. I like its open-ended aspect.
So there is a lot of wondering going on where I am, which is great. It's a good place to be.
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